A food craving is more than just a preference for specific type of food. It is an intense desire for a type of food, which we will go to enormous lengths to satisfy. People assume that giving into these cravings will sabotage your weight loss attempts. However, caving into your cravings won’t necessarily ruin your diet.

Recently much speculation has been given to the idea that diets that are intended to help us shed unwanted pounds are actually having the opposite effect.